Shaping brands, products, and spaces through 30 years of strategic design thinking — from Giugiaro and Pininfarina to the halls of Politecnico di Milano.
Vladimir Bozanic is a Design Director and Brand Strategist based in Milano, Italy. With a Master's from the University of Belgrade and three decades of practice across industrial design, brand strategy, visual identity, and architecture, he brings a rare depth that bridges the conceptual and the commercial.
From his early years at Giugiaro Design and Pininfarina Extra — two temples of Italian design — to consulting for global brands like Casio, ABB, Honda, and Accenture, Vladimir has consistently delivered design that thinks strategically and feels intuitively right.
As a Professor at Politecnico di Milano since 2011, he shapes the next generation of designers while maintaining an active consulting practice. He is also an executive member of ADI (Italian Designers Association) and has been selected for the prestigious Compasso d'Oro award.
Everything you want is on the other side of fear.
— A principle Vladimir lives byEnd-to-end brand architecture, positioning, and visual identity systems
Creative vision across product, space, and communication design
Industrial design from concept through production — awarded by ADI
12+ years shaping design thinking at Politecnico di Milano
From the drawing boards of Italy's most iconic design houses to the lecture halls of its finest university.
Teaching fundamental design principles, design thinking, and workspace design. Overseeing international workshops with GFL Cosmetics (Switzerland), ABB, Robam (China), and FederlegnoArredo.
Art direction for coffee and fashion brands. Developed brand strategies, product lines, B2B communications, and retail positioning.
Led the "Design for Work" commission at ADI INDEX / Compasso d'Oro award. Shaped policy and cultivated relationships with Milano municipality on urban development projects.
Led design office operations and business development for one of Italy's iconic sportswear brands, managing sport and casual footwear collections.
Industrial design at the legendary Italian design house — the studio behind Ferrari's most iconic forms.
Early career at one of the most prolific design studios in history — creators of the VW Golf, DeLorean, and Fiat Punto.
A curated selection of defining commercial projects across product design, brand identity, and architectural vision — demonstrating strategic depth through structural elegance.
International Council of Societies of Industrial Design
Selection for Compasso d'Oro — Honda EU 10i
University of Belgrade, 1993
Thesis: The new system of collection and recycling of urban waste
New Business Development · Client Reading & Leading · Public Speaking · Active Learning for Soft Skills
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"If you are not at the table, you are on the menu."